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Customer Experience (CX) has become a top priority for many businesses, big or small. Amidst increased market competition, expectation and scrutiny from customers, business executives are actively reviewing effective CX with relevant, engaging and front-of-mind strategies.

In commerce, customer experience is the product of an interaction between an organisation and a customer over the duration of their relationship. Customer Experience implies customer involvement at different levels – such as rational, emotional, sensorial, physical and spiritual. Customers respond diversely to direct and indirect contact with a company.

The Benefits Of Delivering A Great Customer Experience:

Who should join SME CEO Forum?

SME Business Owners
Start-ups Founders
C – Level Executives
Head of Department and Senior Management


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