Important Date,
Important People

The SME CEO Forum 2017 will permeate the many opportunities in Malaysia, now reaping the benefit of the SME Start-up and Promotion Year. As announced during Budget 2016, the government is encouraging the SMEs of Malaysia to take a more active role in our economy.

The forum will focus on extensive information on how relevant parties may assist in optimising the privileges provided to SMEs in 2017, as well as structuring a business through many other incentives offered such as tax relieves, start-up incentives, trading licenses and capital massing. Exemplary businesses and case studies will also be shared by invited professionals with first-hand experience. Various authorities will also be present to share on how to involve the public sector in establishing a successful business.

This year’s theme sets its sight in bringing SMEs towards maturity, where one business can withstand economic fluctuation. More so than sustainability, a business should be able to withstand all external influence beyond economics. Hence, the panel for 2017 welcomes business owners with over 10 years of establishment and regional presence, ushering their presence to nurture upcoming peers to enrich the country’s economy.

Chap 1: Policies, Legislations and Opportunities

  • SME figures, challenges and solutions
  • Start-ups, Incubation and Business Maturity Authorities in Malaysia
  • International and domestic trade regulation and assistance to SMEs

Chap 2: Finance and Banking

  • Funding and Loans for different business purposes: Deciding which is better
  • Cash flow and financial auditing for better business transaction and liquidity
  • How to attract investors for a growing business

Chap 3: Scale-up and Expansion

  • How to bring a local business to an international level
  • Identifying opportunity and competition in a foreign market
  • Legislations and bureaucracy

Chap 4: Enablers and Disablers

  • Online presence and investment: How much does it cost and how much do you gain?
  • How is mobile technology be relevant to different businesses?
  • Which shifting business platform is a threat or opportunity?

2017 panel speakers!

Dato' William Ng


Speaker Profile

Dato' William Ng is the Editor-in-Chief for Business Media International, Asia's leading publisher of business publications.

Their bureaux in Kuala Lumpur, Singapore, Jakarta, Bandar Seri Begawan and Bangkok together with correspondents in Hong Kong, Mumbai, Shanghai and Sydney put together close to 20,000 pieces of news and articles for businesses each year. Their titular publication has served as an archive of information from the latest SME market trends to the global business movements, citing from the most successful business owners both locally and internationally.

Rizal Nainy

Deputy CEO

Speaker Profile

Rizal is currently attached to SME Corporation Malaysia as the Deputy CEO (I). SME Corp. is a government agency mandated to spearhead the development of small and medium enterprises, strategise the policies and directions, coordinate SME programmes among ministries and agencies, as well as the secretariat to National SME Development Council (NSDC) chaired by YAB Prime Minister of Malaysia.

His primary responsibility is to drive the strategic SME development with respect to Economic Policies, SME Master Plan and SMEIPA agenda, business development, internationalisation of SMEs, coordination of programmes and increasing e-Commerce adoption among SMEs which will ultimately increase Malaysia's GDP, exports and job creation.

Prior to joining SME Corp, Rizal has 6 years of transformation experience with PEMANDU, a unit under Prime Minister's Department to strategise and drive the National Transformation Programme. He was assigned to several tasks while in PEMANDU i.e. Electrical & Electronics NKEA, Innovation, Nanotechnology, LED, Solar, Electric Vehicles, Smart Grid, River of Life- Greater KL NKEA, Programme Management, Lab Facilitation and other special projects.

Prior to joining PEMANDU, he has 16 years of varied experience with Shell Company globally and locally, and held various positions in strategy & portfolio, business development, sales & operations, network planning, project management, engineering, HSSE and internal audit. His professional expertise includes Oil & Gas Downstream Retail Business.

Dato’ Abdul Latif Hj. Abu Seman

Deputy Director General

Speaker Profile

Dato’ Abdul Latif Hj. Abu Seman is currently the Deputy Director General of Malaysia Productivity Corporation (MPC), Petaling Jaya. He holds a Bachelor of Economics (majoring in Public Administration) from the University of Malaya and a Master degree in Policy Studies from Saitama University, Japan.

He began his career with MPC as a Training & Investigating Officer in 1984, and had served as Assistant Regional Head of MPC Sabah and a Senior Consultant at the Directorate of Policy Research, MPC HQ. He was made Manager of Best Practices Division in August 2000, Director for Promotion and Joint Venture Division in 2002 and MPC Sarawak Regional Director in February 2005. He assumed the position of Deputy Director General MPC in February 2010 which also oversees the Department of Regulatory Review undertaking comprehensive review of business regulations.

In 2008, Dato’ Latif attended the Advance Management Programme held at INSEAD, Fointainbleau, France. He has vast experience as lead assessor for the Prime Minister Industry Quality Award, Quality Management Excellence Award, the Sarawak Chief Minister Quality Award and the Federal Secretary Award. He is a certified benchmarking instructor by the American Productivity and Quality Council, APO-TES Expert with the Asian Productivity Organization (APO), and has extensive network with the Australian Quality Council, Juran Institute, Global Benchmarking Network, Fraunhofer Institute Berlin, and a trained benchmarking consultant by the Centre for Inter Firm Comparison (CIFC), Winchester, England.

Ashran Dato’Ghazi


Speaker Profile

A graduate of University of Michigan, Ann Arbor, USA with a Bachelor of Business Administration (Finance & CIS), Ashran started his career in the Oil & Gas sector with Petronas MITCO.

He is a well-known figure in the local and regional entrepreneurship ecosystem and has led many organizations namely; Chairman, New Entrepreneurs Foundation (myNEF); Chairman, myHarapan; President, Malaysian Association of Bumiputera ICT Industry & Entrepreneurs (NEF); and Deputy Chairman, Global Innovation & Entrepreneurship Foundation. In addition, he also served as an Advisory Board Member to Malaysian SME Development Academy (MASMED) as well as a Board Member for SME Corp.

In 2011, Ashran co-founded Joota, a social content networking site. Joota secured private investments of USD2.1mil, with patent and distribution partners in the USA. His recent initiatives include creating an accelerator for the creative sector via comics – ComicXcel and a new ASEAN regional award for start-ups – Rice Bowl Start-up Awards. Ashran was appointed as the CEO of MaGIC in May 2016.

Eric Chin


Speaker Profile

Eric Chin has over 9 years of business and operational management experience in credit reporting industry. He is currently the CEO of CTOS, the leading Credit Reporting Agency in Malaysia. Prior to this, he was with Credit Bureau Malaysia as the COO and played a pivotal role in establishing the first SME credit bureau in the country.

Eric possesses extensive knowledge and expertise in credit rating services, credit scoring and business analytics. He also has deep insights of the banking industry through 15 years of working experience in business process improvement and technology consultancy, gained from assignments in various leadership roles with multinational conglomerates.

Eric has a Bachelor Degree in Economics from Universiti Kebangsaan Malaysia (UKM), majoring in Industrial Economics.

Jon Day

Head of Marketing at Google Malaysia

Speaker Profile

10 year Googler, having worked across 5 countries in several areas of the business, focused on B2B and B2C marketing. Experience includes: Project Management, International Program Development, Product Positioning, Digital Marketing, Data Measurement, Marketing Campaign Development, Creative Development, Content Marketing, People Management.

Previous Working Experience:
Product Marketing Manager Lead, EMEA
Location: London, United Kingdom
As a regional marketing lead for Europe, Middle East & Africa, I worked with our global product and marketing teams along with in-region sales and marketing teams to develop the marketing strategy for our package of performance media products inclusive of search, display, mobile & analytics. Key achievements included developing regional event strategies rolled out across 10+ markets, brand positioning frameworks used by all marketing and sales teams, and award-winning creative work for Google Analytics and Google's advertising platform.

Senior Account Manager, Large Customers & Agencies
Location: Sydney, Australia
Managed some of the largest travel vertical accounts, advising on digital strategy and project managing execution by collaborating closely with media agencies.

Account Manager, Inside Sales Team
Location: United States
Build the digital strategy for small and medium-sized businesses by creating bespoke Google campaigns and training company personnel on how to maintain an optimize campaigns themselves. Over a 2 year span, built 200+ campaigns.

Mr. Chan Kok Long

Co-founder & Executive Director

Speaker Profile

Mr Chan Kok Long, is one of the 3 key founders of iPay88 and he is currently the Executive Director of both iPay88 Sdn Bhd and Sdn Bhd.

He is a British Petroleum scholar, graduated from Universiti Kebangsaan Malaysia (UKM) with a Bachelor of Mathematics Science (2nd class upper honours) in 1990. He is a graduate member of the Chartered Institute of Marketing (CIM), United Kingdom, and he also holds a Certified Diploma in Accounting and Finance from the Association of Chartered Certified Accountants, United Kingdom.

He is actively involved in sales and marketing, working very closely with various customers, partners and agencies in shaping the e-commerce landscape locally and regionally. With over 25 years of experience in online businesses, he’s also actively engaged as both speaker and mentor for most major e-commerce conferences and seminars in the ASEAN. He has also been featured on various media channels, such as BFM and Bloomberg as a guest expert within the field. In recognition of his contributions, Mr. Chan has been awarded with Technopreneur Excellence Award presented by PIKOM ICT Leadership Award (PILA) 2016. He’s also one of the Top Nominees for EY Entrepreneur of the Year 2016 under the Emerging Entrepreneur category. Mr Chan is currently Chancellor and E-Commerce Malaysia Deputy Chair for PIKOM.

Mr. Yeoh Chen Chow


Speaker Profile

Chen Chow is currently the Co-founder of Fave, Southeast Asia’s leading online-to-offline (O2O) e-commerce market leader. Before starting Fave, Chen Chow led regional operations for Groupon Asia Pacific, moving up the ranks since joining as COO for Groupon Malaysia and Taiwan in 2012. Prior to Groupon, Chen Chow was a product manager at and a management consultant at Accenture.

Chen Chow is a graduate of the prestigious Cornell University and an Eisenhower Fellow. Outside of work, he is passionate about youth empowerment, with involvement in various non-profit organisations such as The Worldwide Malaysian Students Network, Young Corporate Malaysians, and more.

Mr. Chan Kah Meng


Speaker Profile

Funding Societies is a Southeast Asia based peer-to-peer(P2P) financing platform with operations across Malaysia, Singapore and Indonesia. Through Funding Societies, Small & Medium Enterprises(SMEs) are able to gain access to fast and collateral-free financing to expand their business or meet short term cash flow needs. On the other hand, the P2P financing platform enables retail and institutional investors to easily invest into local SMEs and earn attractive risk-adjusted returns compared to other forms of traditional investment options.

Funding Societies offers excellent investment opportunities into SMEs of various sizes across key industries including manufacturing, trading, F&B, construction, professional services and many others. Since establishing in June 2015,

Funding Societies has originated more than 600 deals and disbursed more than RM130 million in financing to SMEs whilst maintaining one of the lowest default rates across the region. Funding Societies aims to be the most trusted P2P financing platform in Southeast Asia and are committed to improving societies in the region, through funding worthy SMEs to achieve their fullest potential whilst enabling investors to grow their wealth.

Funding Societies is co-founded by Harvard Business School graduates and funded by Sequoia India and Alpha JWC, the world leading venture capital funds. This network has enabled Funding Societies to become one of the leading P2P financing platforms in Southeast Asia by leveraging on the know how and best practices of other global FinTech companies.

Ir.Aziz Ismail

CEO, Founder

Speaker Profile

Graduate in Electronic & Electrical Engineering (United Kingdom) and Master in Business Administration (Universiti Malaya).

• President (Past) TeAM, Technopreneur Association of Malaysia.
• Vice President II NEF, Bumiputera ICT Association, Chairman Go Global
• Chairman, MSC Local Advisory Panel, Domestic Direct Investment
• Cluster Leader, Majlis Perundingan Melayu, MPM – NGO. Business Services Cluster Leader.
• Board of Director, Cluster Leader, MTEM, Majlis Tindakan Ekonomi Melayu.
• Council Member, NIC, National Innovation Council, chaired by Prime Minister.
• Chairman ICT, Exco PPIPBM (Past), Malaysian Bumiputera Manufacturers Association
• President Instrument and Control Society Malaysia, (Past) President Asia Pacific Federation of Instrument Societies
• Expert Panel University Technology Petronas Malaysia, Industry panel – UTeM Malacca.
• External Examiner University Technology Petronas Malaysia
• Secretary, Council (Past) – ASAS Alumni Association Malaysia, Director – ASAS Koop
• Committee – MDEC MGS Grant Approval, Pre Seed Committee, Committee – Cradle Approval Committee
• Judge – Microsoft Imagine Cup, APICTA Award, Malaysia and International., Judge – Malaysian Universities ICT Competition
• Professional Engineer, MIEM
• Invited Speakers, MDEC, MPC, PPIPBM, MARA, TeAM, WENA, NEF, Associations, Bernama.

Previous Working Experience:
• CEO Digital Aura – Software Solutions
• CEO Foxboro USA (Malaysia operation) – Industrial solutions, GM Progressive Impact (Currently public listed) – Technology, Manager – Honeywell USA (Malaysian operation) – industrial solutions
• Lead Control Engineer – TNB (Power Utilities)

Stan Lee


Speaker Profile

Stan has been in the IT industry for the past 15 years, starting from a humble beginning a global ICT security solution provider with Trend Micro Inc (listed in NASDAQ).

Started Convedge Sdn Bhd in 2010, Stan’s vision is to provide vital business knowledge and answers to fellow business owners in order to achieve their goals. To date, he has worked with organizations such as Sunway Group, AirAsia, DHL, EA, Ford, Resorts World Singapore and many other by empowering decision makers to transform their business orientation from a “guessing plans”, to facts and data-backed actionable insights that radically improve both top line and bottom lines by using advance data analytics tools.

Data analytics is most valuable when it is viewed as the mindset to increase overall revenue and growth opportunities. With the availability of today’s advance analytic technologies, we can help any company to excel by discovering hidden relationships & values from the seas of data they have, or yet to know.

Stan has presented not less than 300 public speeches in seminars, training, public events and exhibition covering numerous topics of big data. He is also the founding chairperson for PIKOM ( ), the National ICT Association of Malaysia.

Madam Fadzilah Ahmad Din

Principal Consultant

Speaker Profile

Madam Fadzilah Ahmad Din, Principal Consultant at Collective Intelligence Consultancy is an in-ternational consultant, business coach, and a much respected speaker and panellist in the enter-prise (SME) development and entrepreneurship sphere.

She possesses deep insight and experience in entrepreneurship and enterprise development, par-ticularly in capacity building of SMEs, as well as SME policy development. She has provided poli-cy and SME development programme advisory to international consulting houses. She is also a coach working with SMEs which are at early stage or growth stage.

She is also an active member of NAWEM ( National Association of Women Entrepreneurs Malaysia) currently holding the portfolio of International Affairs in the NAWEM Exco.

In her previous tenure as the Senior Director Business Development Division, Small and Medium Enterprise Corporation Malaysia (SME CORP. Malaysia) and Director of MASTIC, MOSTI, she is garnered a deep wealth of knowledge and experience of the government and industry.

She was a key resource person developing and leading various programmes for SME Corp, which include among others,
• The development of the methodology of SME Competitive Rating for Enhancement (SCORE), which is now used as the National audit/assessment tool for SMEs rating,
• Promoting technology enhancement and innovation in business, initiatives for development of in-novative SMEs such as the ‘Green LED Programme’ and the ‘1-InnoCERT Programme’.
• Other areas under her portfolio include Branding, Skills Upgrading, and the promotion of Business Linkages which facilitates the SMEs access to larger companies and MNC’s supply chain.

She started her career as a Chemist where she also became the Project Implementation Officer, World Bank Project for the construction and equipping of 5 laboratories for the Department of Chemistry Malaysia. In 1996 she joined the Ministry of Science, Technology and Environment as Head of the Information Services at MASTIC, and in 2000 she was appointed as Director of MAS-TIC, where she was recognised for her expertise in science and technology (S&T) indicators and was instrumental in the development of the national S&T Database and knowledge resources (

Adrian Oh


Speaker Profile

Adrian Oh, co-founded (formerly known as, a content site focus on ecommerce content, providing insights, know-how and inspiration with the goal of driving the ecommerce industry forward.

He also co-founded Neowave Solutions, a technology company focus on building ecommerce platform (webShaper) to empower merchants build own branded store and sell multichannels via connecting to the region’s top eMarketplaces.

On top, he is passionate about building community. He founded MECA (Malaysia Ecommerce Aspiration) - an active facebook community by the eCommerce players, for the eCommerce players, currently with 3700 over members,

A computer science graduate and with deep passion in ecommerce, retail & online payments, He occasionally blogs at

Dato Hooi Lai Lin

CEO / Director

Speaker Profile

Dato Hooi Lai Lin is the CEO / Director of Ken-Rich, whose company business commenced business operations since 1986.

Ken-Rich is an established manufacturer for personal care, household detergents, car care and industrial cleaning products with the capability to produce and package goods according to customer’s specifications as well as develop and provide formulations for various range of products. Having been established for over 20 years, Ken-Rich has both the expertise and a wealth of experience to draw on, to ensure that every customer’s need is fulfilled.

Ken-Rich currently serves several multinational retail stores and conglomerates, exporting to over 17 different nations. The mission of the company is to create safe and affordable products for a “Better and Cleaner Living.”

In 2011, Dato’ Hooi Lai Lin received the Prime Minister’s Award for Women Entrepreneur of the year.

Mr. Ng Woon Lit

Director, Corporate Advisory

Speaker Profile

Academic Qualification
• Bachelor of Financial Accounting

Professional Memberships
• Member of Capital Market Services Representative

Professional Career History
• 2008 –Present, FHMH Corporate Advisory SdnBhd, Director

Professional Experience
Woon Lit has more than 10 years experiences incorporate finance. During his tenure in the corporate finance industry, Woon Lit has garnered extensive experience in various types of engagements such as business valuations, financial due diligence, financial modelling, purchase price allocation and business strategy projects for both public and private sector companies.

Business Media International (BMI) is one of Asia’s leading business-to-business publishers. As owners of some of the region’s largest B2B media and events properties, BMI is uniquely positioned to offer business owners and senior business executives up-to-date business intelligence from across the region.

AIC Media and Events Group is one of Southeast Asia’s most dynamic media and events group. Since 1999, we’ve organised over 200 exhibitions and conferences, attracting over 3 million visitors, while our media brands reach over 1.2 million people annually.