GUEST OF HONOUR



Datuk Seri Mohd Redzuan bin Md Yusof
Minister

Ministry of Entrepreneur Development


KEYNOTE SPEAKER



YBhg. Dato' Wan Latiff Wan Musa

Chief Executive Officer of MATRADE



SPEAKERS


Abu Bakar Yusof


Senior Director of Export Promotion and Market Access

Abu Bakar Yusof has more than 25 years’ experience in international trade and export promotion. He is currently the Senior Director of Export Promotion & Market Access Division, overseeing export promotion and market access division which comprise of six sectoral and four regional market departments.

Prior to joining MATRADE, Abu Bakar had served Federal Agricultural Marketing Authority (FAMA) and seconded to Khazanah Nasional Berhad as the Vice President.

Abu Bakar holds a Bachelor of Science (Statistic) from University of Georgia, USA.

Azwan Baharuddin


Country Managing Director

As Country Managing Director, Azwan infuses his days with a passion for Accenture to help Malaysia achieve its digital aspirations and transform the country for the New. Since his appointment in 2017, Azwan has refreshed the firm’s mission to reimagine and improve the way Malaysia works and lives, powered by an innovation-driven workforce.

With an economics background and a personal passion in technology, Azwan has spent over 20 years implementing and managing IT projects around the world, delivering business solutions to clients while growing sales. His successes have led him to hold various leadership positions in a global consulting company and a large IT outsourcing company where he was appointed to a regional leadership role. Prior to Accenture, Azwan held various leadership positions within Asia Pacific with Ernst & Young for eight years, implementing strategic initiatives to grow the business in the region.

Dzuleira Abu Bakar


CEO

Dzuleira Abu Bakar is the Chief Executive Officer of the Malaysian Global Innovation and Creativity Centre (MaGIC). Prior to this, Dzuleira was the CEO of Cradle Seed Ventures (CSV), a growth stage venture capital fund which is part of Cradle Fund Sdn Bhd, Malaysia’s premier early stage funding agency and influencer. She is also an appointed Council Member of the National ICT Association of Malaysia (PIKOM).

Dzuleira is no stranger to the entrepreneurship ecosystem both in the country and the region. She brings with her years of experience in the tech ecosystem, nurturing and growing promising tech startups. Dzuleira has served in various roles across government agencies, GLCs as well as the private sector with deep experience across multiple industries in particular technology and innovation, honing skills in venture capital & private equity, corporate finance, legal & governance, deal structuring and stakeholder management among others.

Dzuleira holds a Masters Degree in Management from Universiti Malaya (UM) and a Bachelors Degree in Law from Universiti Teknologi Mara (UiTM).

Mahadhir Aziz


CEO

Mahadhir has more than 20 years of experience spanning various industries including Financial Services, Energy (Oil & Gas), Public Sector, Information Technology and Media in established organizations such as Deloitte Consulting, Petronas, AmInvestment Bank and Kodak.

He joined Cyberview in 2014 as Head of Technology Hub Development Division which formulates, implements and drives the Global Technology Hub agenda for Cyberjaya. He currently chairs the Cyberjaya City Innovation Council to spearhead the implementation of smart city initiatives in Cyberjaya, and is the Acting Chief Executive Officer of Futurise Centre, an agency that champions the implementation of Industry4.0 and facilitates innovation, regulatory and commercialization programs.

Mohamad Idham Nawawi


CEO

Mohamad Idham Nawawi is the CEO of Celcom Axiata Berhad. Prior to his appointment at Celcom, Idham served as the Group Chief Corporate Officer in Axiata Group Berhad.

At Axiata, Idham’s responsibility span across six operating companies in ASEAN and South Asia. He built relationships and advocacy programs with the government, regulators and other stakeholders at the highest level. He also led the Axiata Transformation Programme 2.0 from 2012 to 2015. Idham has more than 20 years’ experience in the telecommunications and IT industries in the region.

Prior to his role in Axiata, Idham served as the Chief Operating Officer of Packet One Networks in Malaysia, Head of Strategy and Corporate Affairs for Axis Communications in Indonesia, and in various senior management positions for Maxis in Malaysia. He began his career as an engineer with Carl Zeiss in Princeton, New Jersey, USA, before venturing into ICT with IBM.

Vijayakumar Tangarasan


Country Head

Vijayakumar is the Country Head of Regus Malaysia, Indonesia and Brunei. He has over 15 years of experience in logistics and has been with IWG plc for six years. Vijayakumar’s expertise lie in the areas of business development, growth and regional management.

Aiza Azreen Ahmad


Director Strategic Development

Aiza is currently the Director of Strategic Development, Boost eWallet and a bona fide technophile who believes pivoting Malaysia on digital and innovation can only be achieved through collaborations and partnerships.

Her recent success was in creating cashless eco system in the sectors of education, government agencies, SMEs and Smart Cities that made Boost the country’s preferred eWallet. Her other achievements included the launch of a lifestyle app, TouchStyle, the first in an ultra-conservative Islamic banking industry, leading medium to large scale transformation of largest integrated media group and also, in banks.

Aiza has worked in multiple industries which included Islamic Banking, multi-business conglomerate, integrated media, M&A and management consulting, across two countries, Malaysia and Australia, where she called home for many years.

Dennis Martin


Group CEO

Dennis Martin is currently the Group CEO of CTOS Holding, the parent company of Malaysia’s leading credit reporting agency; CTOS Data Systems Sdn Bhd.

Dennis started his career in the banking industry and has over 17 years’ experience in a variety of senior roles in both credit and retail. As the Managing Director of Credit Services for Experian Asia Pacific he was successful in both organic and inorganic expansion and represented Experian as a Board member in 5 companies within the Asian region. He later took on the role of Managing Director South East Asia for Experian with P&L ownership across all business lines for Experian in that region. He then joined CTOS and moved to Malaysia in June 2017.

He has been called on as an expert in credit and data for both private companies and Governments including Central Banks throughout the Asia Pacific region.

Lau Kin Wai


Chairman

Kin Wai is a tech investor and entrepreneur with broad experience across Asia and Europe. Kin Wai founded his first company at the age of 23 and he has since then been building companies across internet media, software and biotechnology. He was named by the media as one of the youngest Managing Directors of a publicly traded firms in Southeast Asia when he took his first company to a successful IPO at the age of 28. He has to date led half a dozen of technology companies with 6 of them being listed on major stock exchanges in the Asia Pacific region.

More recently he co-founded the Fatfish Internet Group ("Fatfish"), a regional venture builder that focuses on building internet businesses in Southeast Asia and Australia. Fatfish is among the first of its kind to be listed on the Australian Securities Exchange(ASX). Fatfish has recently set up a presence in Nordic markets. Kin-Wai currently serves as the Chairman of iCandy Interactive Ltd (ASX:ICI), the first smartphone game company to go public from Southeast Asia. He also sits on the Board of various public and private tech companies across Asia and Europe.

Dr Mazlan Abbas


CEO

Dr. Mazlan is the co-founder and CEO of FAVORIOT Sdn Bhd. He is ranked Top 10 in IoT Top 100 Influencers by Postscapes 2017 & 2018, ranked Top 20 Global Thought Leaders on the Internet of Things (February 2019) by Thinkers360, ranked No. 20th Thought Leader in IOT by 2014 Onalytics Report – “The Internet of Things - Top 100 Thought Leaders, ranked among 50 Most Impactful Smart Cities Leaders by World CSR Congress.

Before Favoriot, he more than 2 years as CEO of REDtone IOT and 8 years in MIMOS Berhad as Senior Director Wireless Communications Cluster. He also spent 13 years in CELCOM. He is currently the Adjunct Professor for Universiti Malaysia (UniMY) and Universiti Teknologi Petronas (UTP).

Nasir Baki


Managing Director

Nasir Baki graduated with a degree in Business Computer System, Management Information Systems from the New Mexico State University in Las Cruces, New Mexico, USA in 1987.

Fresh out of university, Nasir Baki gained experience for his first 10 years in the technology industry by working with Sun Microsystems, IBM and Sapura. In 2001, he served as NetApp Country Manager for 7 years before starting Integriti Padu Sdn Bhd in 2008. After 10 years of operations and with the vision “To Be a Global Leading Technology Solutions Provider for a Sustainable Future”, the company adopted the new brand name IPSB Technology. Serving the industry with solution based managed services in Digital Media and Big Data. Focusing on Media & Entertainment, Oil & Gas, Education and Transportation industry.

Paranee Damodaran


Head of Market Access

Paranee specialise in providing market access to tech companies to Southeast Asian and other regional markets, advise corporates on digital innovation, develop outcome based accelerator programs and develop investment deal-flows for venture capital and venture builders.

He has a strong track record in developing partnerships and business network across Southeast Asia, East Asia and Europe - with venture capitals, angel investors, accelerators, community builders, corporates and other ecosystem players to ease market access and unearth great deal flows for investment.

Over the span of 20 years, he has worked in a variety of roles and projects in multiple countries - as company founder, business development, filmmaker, project manager and engineer. Figuring out growth opportunities for companies has always excited him; so, this is not merely a job - its personal.

 

Moderator


 

Adit Rahim

More 26 years of broadcasting experience as a TV host, scriptwriter, programme developer, programme creator and emcee. Adit Rahim has garnered a breadth of experiences.

Today, Adit counsels and conducts training for several regional corporations in the spectrum of public relations, corporate communications, public presentation, crisis management, stakeholder relationship, marketing, turn-around management, as well as, food & beverage.

EMPOWERING

SMEs

Based on thorough analysis of 2018’s forum feedback, The SME CEO Forum returns in 2019 to address the evolving challenges and threats to Market Access. This year, the forum brings with it insights on opportunities and advantages that SMEs can utilise to overcome difficulties in achieving new market avenues and diversification.

SME CEO Forum 2019 aims to spearhead the empowerment of the SME Ecosystem. It has gathered renowned, highly-influential public and private sector representatives who are eager to share their knowledge and discuss ideas and solutions with participants on how to ease the challenge of Market Access and Diversification on the SME Ecosystem.

 

MARKET

Access

Part of an SME’s growth journey is adding new products and tapping into new markets bringing additional revenue over the short term, and long-term sustainable growth. Accessing a new market is one of the biggest challenges an SME can undertake. It requires a company to rapidly respond to evolving markets and potential obsolescence in a calculated manner that would leave a favourable impact.

Typical strategies for SMEs include diversification of sales channels, repositioning of products to appeal to a new consumer base, and exporting its products. It takes resources and careful planning, but companies that manage diversification successfully are often companies that are best positioned to survive an economic downturn or take full advantage of a booming economy. This will allow SMEs to get noticed, realise their potential and not lose out opportunities to established outfits.


APPROACHING MARKETS

Through Export

With an ever-growing globalised economy, it is increasingly difficult to sustain growth with just the local market alone. With rapid advancements in communications and logistics, exports are not only viable, but essential to growth.

Research recently conducted, reveals that most Malaysian SMEs who export are focusing on markets beyond the Asia Pacific (APAC) region, notably, contributing to 82% which by far exceeds the 55 per cent exporting within APAC.

However, exporting requires significant resources, such as research and planning, finding overseas connections, and especially financing. Although SMEs were once seen as a risky segment for financing, commercial banks are increasingly targeting SMEs as they themselves seek to diversify their revenue base.

 

WHAT IS

Market Diversification

Market diversification, commonly accompanied by product diversification, is the effort of growing into business segments previously untouched. It is accomplished by either targeting new client groups or adding new products/services within existing markets. It is an effective growth strategy favoured by both SME and MNCs alike.


WHY IS

Diversification Important

Most enterprises tend to launch depending on one or two key clients, assimilating their own growth together. This exposes themselves to uncomfortable levels of risks, in which their sustainability heavily depends on these accounts. Diversification alleviates this problem by introducing new channels of revenue, addressing the question of market entry on multiple levels and ensuring a crisis does not severely cripple a company’s efficiency should it occur.

 

BENEFITS AND CHALLENGE OF

Diversification

“If it is so important, why isn’t everybody doing it?” Nothing important and effective is going to be simple. SMEs are challenged in terms of size, resources and management abilities. Appropriate market research and milestone planning is essential for its success. Comparatively, SMEs with successful diversification efforts perform better than their peers across the globe.

SMEs own the advantage of versatility when introducing new market segments. They are free of corporate bureaucracy and trade barriers. Small and medium enterprises also have the option of starting with small scale entry to slowly build the momentum. This allows them to identify starting key-clients with much higher efficiency, plus a feedback of market data prior to full-scale investment.


WHY THE SME CEO FORUM

Plays A Role?

At our Forum, you will get a chance to understand: - What sets apart profitable and sustainable diversification?
- What are the tools and data necessary to make this decision?
- Who are the people who has done it in Malaysia?
- How to identify and harness the resources in making meaningful business decisions?

EMPOWERING

SMEs

Based on thorough analysis of 2018’s forum feedback, The SME CEO Forum returns in 2019 to address the evolving challenges and threats to Market Access. This year, the forum brings with it insights on opportunities and advantages that SMEs can utilise to overcome difficulties in achieving new market avenues and diversification.

SME CEO Forum 2019 aims to spearhead the empowerment of the SME Ecosystem. It has gathered renowned, highly-influential public and private sector representatives who are eager to share their knowledge and discuss ideas and solutions with participants on how to ease the challenge of Market Access and Diversification on the SME Ecosystem.

MARKET

Access

Part of an SME’s growth journey is adding new products and tapping into new markets bringing additional revenue over the short term, and long-term sustainable growth. Accessing a new market is one of the biggest challenges an SME can undertake. It requires a company to rapidly respond to evolving markets and potential obsolescence in a calculated manner that would leave a favourable impact.

Typical strategies for SMEs include diversification of sales channels, repositioning of products to appeal to a new consumer base, and exporting its products. It takes resources and careful planning, but companies that manage diversification successfully are often companies that are best positioned to survive an economic downturn or take full advantage of a booming economy. This will allow SMEs to get noticed, realise their potential and not lose out opportunities to established outfits.

APPROACHING MARKETS

Through Export

With an ever-growing globalised economy, it is increasingly difficult to sustain growth with just the local market alone. With rapid advancements in communications and logistics, exports are not only viable, but essential to growth.

Research recently conducted, reveals that most Malaysian SMEs who export are focusing on markets beyond the Asia Pacific (APAC) region, notably, contributing to 82% which by far exceeds the 55 per cent exporting within APAC.

However, exporting requires significant resources, such as research and planning, finding overseas connections, and especially financing. Although SMEs were once seen as a risky segment for financing, commercial banks are increasingly targeting SMEs as they themselves seek to diversify their revenue base.

WHAT IS

Market Diversification

Market diversification, commonly accompanied by product diversification, is the effort of growing into business segments previously untouched. It is accomplished by either targeting new client groups or adding new products/services within existing markets. It is an effective growth strategy favoured by both SME and MNCs alike.

WHY IS

Diversification Important

Most enterprises tend to launch depending on one or two key clients, assimilating their own growth together. This exposes themselves to uncomfortable levels of risks, in which their sustainability heavily depends on these accounts. Diversification alleviates this problem by introducing new channels of revenue, addressing the question of market entry on multiple levels and ensuring a crisis does not severely cripple a company’s efficiency should it occur.

BENEFITS AND CHALLENGE OF

Diversification

“If it is so important, why isn’t everybody doing it?” Nothing important and effective is going to be simple. SMEs are challenged in terms of size, resources and management abilities. Appropriate market research and milestone planning is essential for its success. Comparatively, SMEs with successful diversification efforts perform better than their peers across the globe.

SMEs own the advantage of versatility when introducing new market segments. They are free of corporate bureaucracy and trade barriers. Small and medium enterprises also have the option of starting with small scale entry to slowly build the momentum. This allows them to identify starting key-clients with much higher efficiency, plus a feedback of market data prior to full-scale investment.

WHY THE SME CEO FORUM

Plays A Role?

At our Forum, you will get a chance to understand: - What sets apart profitable and sustainable diversification?
- What are the tools and data necessary to make this decision?
- Who are the people who has done it in Malaysia?
- How to identify and harness the resources in making meaningful business decisions?

GALLERY

 

Gold Sponsor

Official Airlines Partner

Official Mobility Partner

Silver Sponsor

Exhibitor

Official Market Access Partner

Supporting Organisation

Media Partner

Official Radio Partner

Organizer